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Inside consumption : consumer motives, goals, and desires

Author: S Ratneshwar; David Glen Mick
Publisher: London ; New York : Routledge, 2005.
Edition/Format:   Print book : EnglishView all editions and formats
Now that consumption has become the defining phenomenon of human life and society, this book addresses the effects of critical life events on consumption motives and the sociological and intergenerational influences on consumers.
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Genre/Form: Aufsatzsammlung
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: S Ratneshwar; David Glen Mick
ISBN: 0415341930 9780415341936 0415341949 9780415341943 9780203481295 0203481291
OCLC Number: 57243412
Description: xxi, 356 pages : illustrations ; 24 cm
Contents: Inside consumption : new insights on what we buy and consume / S. Ratneshwar and David Glen Mick --
Promotion and prevention in consumer decision-making : the state of the art and theoretical propositions / Michel Tuan Pham and E. Tory Higgins --
Why and how consumers hope : motivated reasoning and the marketplace / Gustavo E. De Mello and Deborah J. Macinnis --
Death, where is thy sting? : mortality and consumer motivation in the writings of Zygmunt Bauman / Darach Turley --
Making consumption decisions by following personal rules / On Amir, Orly Lobel, and Dan Ariely --
Variety for the sake of variety? : diversification motives in consumer choice / Barbara E. Kahn and Rebecca K. Ratner --
Consuming fashion as flexibility : metaphor, cultural mood, and materiality / Susan B. Kaiser and Karyl Ketchum --
A behavioral decision theory perspective on hedonic and utilitarian choice / Uzma Khan, Favi Dhar, and Klaus Wertenbroch --
Interplay of the heart and the mind in decision-making / Baba Shiv, Alexander Fedorikhin, and Stephen M. Nowlis --
Social marketing messages that may motivate irresponsible consumption behavior / Cornelia Pechmann and Michael D. Slater.
Responsibility: edited by S. Ratneshwar and David Glen Mick.


Following on from "The Why of Consumption", this book examines motivational factors in diverse consumption behaviours, and addresses the effects on consumption motives, and the sociological and  Read more...
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'This book truly challenges us to think outside the box. The editors have assembled an impressive and diverse group of well respected scholars and some of the brightest young minds in the field. Read more...

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